At this point I have no idea why they haven't released the teaser. I was sure they'd put it out eventually but I have no idea now. From a marketing standpoint it makes no sense to me. Every teaser prior was released online, and making it theater exclusive limits exposure. I find it more believable that something made them change their minds about releasing it online then them never planning to release it.
At this point I have no idea why they haven't released the teaser. I was sure they'd put it out eventually but I have no idea now. From a marketing standpoint it makes no sense to me. Every teaser prior was released online, and making it theater exclusive limits exposure. I find it more believable that something made them change their minds about releasing it online then them never planning to release it.
Aside from Nolan's theatre-first thing, it is the sort of teaser - as correctly noted here https://www.forbes.com/sites/scottmende ... rk-knight/ - plays much better on the big screen and would just end up with a 'that's it' reaction online.
Sure, Dunkirk's similarly 'nothingburger' teaser dropped online three years ago but that's just an indicator of how much times and expectations have changed. If, say, WB didn't announce the release date (or title) for the film until this teaser then there may be merit to dropping it online. (look at the brief and flashy release date and title announcement teases for The Crown and Bond) But seems like what's happening here, is Nolan wanted WB to do one of his usual teasers except potentially show even less, WB were concerned about such a teaser not really working online, and Nolan's like fine, let's have it only in cinemas.