All in time. The next trailer is definitely coming out next month, probably with Avengers just like TDK trailer was released with Iron Man. Once that happens, all the marketing will kick in. I think Nolan is waiting for Avengers to get out there and than literally right after he's planning to start the marketing. It all starts in May. Less than a month away. Than, soon enough people will be doing tv interviews. JGL and Anne will be on every late night talk show, and Anne will probably be giving all kinds of shit away, maybe. All coming so soon
well, because Inception was being shown to marketing people, we got the plot for the film like 3-2 months ahead of time
3 Lessons From 'The Dark Knight Rises' PG-13 Rating
UPDATED: The classification is not unexpected, but it does expose some intriguing nuggets about the soon-to-be summer blockbuster.
1. The rating means Dark Knight Rises is completely finished — sound and score included — more than three months before its July 20 release date. That’s an unusual accomplishment for an epic tentpole movie these days. Most are finalized just weeks before their release. The Amazing Spider-Man, which opens July 2, doesn’t have a rating yet, nor does Prometheus, the Ridley Scott-directed sci-fi film set to open June 8. It also means the cut of the movie screened by Nolan for top Warners brass March 16 was far from a rough print and was close to his final version. The timeline highlights how efficient Nolan is as a filmmaker.
2. The early rating also fires the starter pistol for the most aggressive phase of Warners' marketing plan, according to sources. As a follow-up to a movie that grossed $1 billion worldwide, hit status for Rises seems inevitable. But Warners clearly isn’t leaving anything to chance. With three months to go and a ratings label in hand, Warners will be able to hone its message with laser-like focus. It also means the studio will be able to start screening the movie for taste-makers and critics. If it chooses to, of course.
3. Finally, TDKR scored its rating for “intense sequences of violence and action, some sensuality and language.” The 2008 movie was considered envelope-pushing for its intensity — some parents were left wondering why the Batman movie hadn’t been rated R — and the rating leaves no question that audiences can expect the same with the new movie. But by singling out “sensuality” in the label, the ratings board might be indicating that this movie has something new to show about the caped crusader. It might also preview a more emotional side of Nolan, whose films have been described more cerebral than emotion-filled.
