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The Dark Knight's marketing

Posted: January 27th, 2015, 10:24 am
by acargius
Hi there. My name is Alexandra Cargius, I'm currently in my third year at university studying marketing management. For one of our units we have to do a 10,000 word research project on the topic of our choice. I've chosen to write about the viral marketing campaigns for 'The Dark Knight' and 'The Dark Knight Rises' and try and compare the two and analyse which may have been more successful.

Hopefully some people reading this may be able to help. If you took part, or know anyone who took part in one or both of the marketing campaigns (the scavenger hunt, Comic-Con etc.), or remembers them and how they influenced your feelings towards the film's releases, please get in touch. My email is It would really be a great help! Thanks alot!