thefirerises.com now seems to open with a pretty lengthy track or sampling of The Fire Rises. Sounds incredible. Come on, July 17!

Rashad28 wrote:

The head nod Bats gives when she cuts him off by firing up the Batpod cracks me the fuck up. So unexpected from this version of Batman, but great regardless.

That embargo end date was just speculation. We may see nothing till next week. Having zero knowledge into how this part of the industry works, that actually makes sense. Advanced word on The Amazing Spider-Man is that it's good not great, and a very unnecessary reboot of the franchise. If WB ends t...

Don't get me wrong. I think it's really cool - I love the film getting tons of exposure and building up anticipation. But having your film plastered all over the bus isn't viral or stealth marketing in any sense of the term. TDKR has done a minimum of viral marketing, and most of that centered aroun...

I'm wondering if some of you understand the difference between viral marketing and conventional marketing.

Using a bus to promote your film? Not in the least bit viral.

If it's the Nokia trailer, ALRIGHT! I think that's far and away the best of all the trailers and TV spots released thus far. And it can only serve to make TDKR shine more brightly against TASM. If it's a brand-new trailer....yeah, I think my goal is to skip it. I feel like I've seen just a hair too ...

SPOILER TAG!!! Seriously considering leaving this part of NF until July 26 - fuck you noobs. Yeah, I think I may have to either stay out of this forum or most of the threads between now and 7/20. Thanking God I didn't take Spanish in high school right now, and that I've not clicked on ANY spoiler t...

Just saying thanks for posting the article. Most of it is known to those of us who have followed the production closely, but it's always cool to read a thorough article on the film.

That bit about JGL's character's just going to fuel the "Blake IS Robin!"bullshit on the internets.

Also: "SWEAR TO ME!"

Definitely angry there.