Hi there. My name is Alexandra Cargius, I'm currently in my third year at university studying marketing management. For one of our units we have to do a 10,000 word research project on the topic of our choice. I've chosen to write about the viral marketing campaigns for 'The Dark Knight' and 'The Da...

Hi there. My name is Alexandra Cargius, I'm currently in my third year at university studying marketing management. For one of our units we have to do a 10,000 word research project on the topic of our choice. I've chosen to write about the viral marketing campaigns for 'The Dark Knight' and 'The Da...