Posts Tagged ‘Viral Marketing’

We’re done with the April Fools jokes (at least until next year), so you can read the rest of this story without any worrying. Inception’s viral marketing website has officially launched its Stage 2 section.

Stage 2 seems to be an improvement to the original Stage 1 Mind Crime game. Now equipped with a leaderboard and instructions, Mind Crime will certainly prove to be more interesting.

Your player, now identified as the “Extractor” (of ideas? thoughts? dreams?), has to navigate through a city maze, avoiding attacks from “Projections.” Before finding the endpoint in the city, you must first collect two “Keys,” which look like little pieces of paper with numbers written on them. These numbers are actually the combination to the safe at the end of the game. Certainly, this version of the game is a bit more involved and there are a ton of things to take away from it.

There’s a few more Facebook integration features too. “Connect with Facebook to share your mazes, target friends, and compete with other players in the leaderboards. Create an asset, which your friends will try to extract. Target your friends and other players to extract their hidden assets.”

http://www.mind-crime.com/stage2/

Go play the game and let us know what you think in the comments section below!!