Tag Archives: Viral Marketing

The Dark Knight Rises Viral Campaign Expands

The Dark Knight Rises Viral Marketing

The viral marketing campaign for The Dark Knight Rises resurrected itself via the official website early this morning. On the website, a series of scanned documents from a police report on the anonymous vigilante known as the Batman seem to be leading fans on a hunt to find evidence of him. A list of previous “Batman sighting” locations have been listed on the website, which asks for citizens take photographic evidence at those locations and submit them via twitter using the hashtag #tdkr70202012 or by emailing [email protected].

At the end of police report, the site directs you to another website, tdkr07202012.com, which hints at our reward for sending in photographic evidence: frames/images from the upcoming trailer. And so the hunt begins! A new trailer awaits us with The Avengers on May 4th, and surely another poster is lurking in the shadows. The adventure until then seems like it just got a whole lot more interesting. Head over to the official website to see it all for yourself, and to see if there are any “sighting” locations close to you!

by Teddy Blass
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The Dark Knight Rises Viral Campaign Continues

Bane's Strike Zone Map

Yesterday, amidst all of the prologue and trailer anticipation, Warner Bros. sent out a special cylinder to a couple of various websites. On the outside of the cylinder was a map, and included on the inside was Bane t-shirt. Our friends over at Collider posted 17 high-resolution photos of the package and it’s contents for all to see. The ‘Fire Rises’ t-shirt isn’t that impressive, but the map on the cylinder is quite cool. It’s a map of Gotham City with five ‘strike zones’ scribbled on the surface. It’s clear that Bane has a plan for Gotham, and he’s intent on making sure the fire rises. You can check out a couple photos of the viral swag Collider got below. Continue reading →

by Teddy Blass
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Operation Early Bird: See The Prologue in IMAX 3 Days Early

The Dark Knight Rises Prologue in IMAX. Operation Early Bird

After the viral marketing campaign for The Dark Knight Rises kicked into gear on Wednesday and Thursday, fans found a mysterious viral site for “Operation Early Bird.”  The countdown displayed on the front page of OperationEarlyBird.com counted down to 1pm EST/10am PST — or basically, right now. There was much speculation as to what would be revealed at the end of the countdown. Would it be a poster? A trailer? Another viral video?

Well if you guessed either of those, you guessed wrong. Located on OperationEarlyBird.com is map with a form for coordinate entry. Located on TheDarkKnightRises.com is an audio player announcing coordinates. The coordinates, when entered, point to various IMAX theater locations. These locations are mostly the same 70mm IMAX theaters we listed the other week, with a handful of new additions, but now they’re playing screenings of the prologue 3 days early, and for FREE! On December 13th at 10pm locally, advanced screenings of the prologue for The Dark Knight Rises will be happening across the country. To get your tickets, go to OperationEarlyBird.com and click on the location nearest you.

This is a disappointment for those who don’t live anywhere near a 70mm IMAX location. At the very least, all of us gathered for a giant collective experience. We smashed our online user record on the forums. And is it me, or did one of the voices handing out coordinates sound suspiciously like Emma Thomas?

by Teddy Blass
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