Christopher Nolan Fans
Christopher Nolan Fans

Posts Tagged ‘Viral Marketing’

Inception

Mind-Crime Stage 3 Opening Soon?

Posted on Friday, June 4th, 2010 at 2:42 pm by George

x2 183d00c 300x225 Mind Crime Stage 3 Opening Soon? It was just over two months ago that T-shirts were handed out after the Warner Bros. WonderCon presentation with a mysterious QR code on the back. After being decoded, the decryption string led to a new viral site for Inception’s dream machine at http://www.pasivdevice.org/.

Just yesterday, strange tin boxes were sent out containing a spinning top from Inception as well as a USB containing the final trailer. But what was most interesting was another QR code printed on top of the tin box. Decoded with this QR decoder, the decryption is another string of text forming a URL: http://mind-crime.com/. Unlike the PASIV Device site, Mind-Crime has been around for months now, but has not seen a new stage open in quite some time. Since Inception is releasing in just six weeks and there are two stages left to be opened, this new viral discovery might just be a hint that we can expect Stage 3 access soon.

As of today you can also play Mind-Crime on Android phones.

Inception

Trailer 3 Launched Online via Mind Crime!

Posted on Friday, May 7th, 2010 at 2:57 pm by AlexHaas

Yea, that’s right! There are movie theaters placed rather easily to find throughout the virtual city. Find one, enter the theater, and press the space bar to watch the 3rd trailer is somewhat high quality. So go play Mind Crime!

Thanks to Stuart for the tip!

Inception

Nolan Interviews Dream Researchers in Inception Viral Video

Posted on Thursday, April 22nd, 2010 at 9:40 pm by George

It looks as though the viral Mind Crime game for Inception is becoming more involving as the days pass. After three new production stills were released this week, players found a mysterious poster within the game displaying the film’s dream machine and a note attached reading “SEND TO CPT DARREN BARTEL.” Nothing came of the find until forum member The_Maestro did an online search for Cpt Darren Bartel and found a video on YouTube of Christopher Nolan interviewing various dream researchers!

The video starts off innocently enough, but once one of the researchers mentions subjects collectively sharing a dream experience and a military project called “Project Somnacin,” things get intriguing. Considering Inception’s dream machine was unveiled as Portable Automated Somnacin IntraVenous Device (via Pasivdevice.org), it appears viral marketing for Inception has finally kicked into the next gear.

Inception

Production Photos Released via Mind Crime

Posted on Thursday, April 22nd, 2010 at 9:07 pm by AlexHaas

Since its launch on April 3rd, Warner Bros. along with the Christopher Nolan team haven’t used Stage 2 of the Inception Mind Crime viral game to launch new material. This was unlike Stage 1, if you recall, where we uncovered the first and second Inception posters from this game.

But now, all of this is starting to change. During the past couple of days, brand-new Inception production photos have been making their way into the Mind Crime game. Some of our forum members are speculating that this will continue to be daily occurrence, possibly up until the launch of the third (and possibly final) Inception trailer.

We’ll keep this story and the gallery below updated.