Tag Archives: Viral Marketing

The Dark Knight Rises Viral Marketing Grows

The Dark Knight Rises and Mountain Dew Viral

The marketing partnership between Mountain Dew & The Dark Knight Rises has been slowly grabbing attention over the past few weeks. This weekend their campaign went high profile as NASCAR driver Dale Earnhardt Jr. won his first race is 4 years while driving the Dew Crew Rises car. Also, content and prizes are now being unlocked through the newly live DewGothamCity.com website. Prizes will include advanced screening tickets, a limited-edition Xbox 360, various gear, and a signed copy of The Dark Knight Rises script by Christopher Nolan! On the website, fans can redeem codes for points, as well as discover content.

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by Teddy Blass
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3rd Trailer For The Dark Knight Rises Officially Online In HD

As a reward for all of the fans hunting down the various locations posted in this morning’s viral marketing event, Warner Bros. has officially released trailer 3 online in High Definition. Enjoy:

Head over to Apple Trailers to watch it in glorious Quicktime HD, then share your reactions in the comments below!

by Teddy Blass
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The New Dark Knight Rises Trailer… As A GIF

The Dark Knight Rises Trailer

All of the trailer images unlocked from this morning’s viral marketing campaign have been edited together by fans into a GIF that essentially shows the full 3rd trailer for The Dark Knight Rises. Extremely small and without sound, the animated GIF is spreading around the internet, and exciting fans who simply cannot wait until Thursday night to watch it in the theater with The Avengers. Not exactly the way I’d recommend viewing the trailer, but if you need to scratch the itch, head over to N-SB.org to check it out!

[via /Film]

by Teddy Blass
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