Posts Tagged ‘Viral Marketing’

As a reward for all of the fans hunting down the various locations posted in this morning’s viral marketing event, Warner Bros. has officially released trailer 3 online in High Definition. Enjoy:

Head over to Apple Trailers to watch it in glorious Quicktime HD, then share your reactions in the comments below!

All of the trailer images unlocked from this morning’s viral marketing campaign have been edited together by fans into a GIF that essentially shows the full 3rd trailer for The Dark Knight Rises. Extremely small and without sound, the animated GIF is spreading around the internet, and exciting fans who simply cannot wait until Thursday night to watch it in the theater with The Avengers. Not exactly the way I’d recommend viewing the trailer, but if you need to scratch the itch, head over to N-SB.org to check it out!

[via /Film]

The viral marketing campaign for The Dark Knight Rises resurrected itself via the official website early this morning. On the website, a series of scanned documents from a police report on the anonymous vigilante known as the Batman seem to be leading fans on a hunt to find evidence of him. A list of previous “Batman sighting” locations have been listed on the website, which asks for citizens take photographic evidence at those locations and submit them via twitter using the hashtag #tdkr70202012 or by emailing tdkr70202012@gothamcitypolice.com.

At the end of police report, the site directs you to another website, tdkr07202012.com, which hints at our reward for sending in photographic evidence: frames/images from the upcoming trailer. And so the hunt begins! A new trailer awaits us with The Avengers on May 4th, and surely another poster is lurking in the shadows. The adventure until then seems like it just got a whole lot more interesting. Head over to the official website to see it all for yourself, and to see if there are any “sighting” locations close to you!