Dark Shadows (2012)

[Allstar]

Shocker.

[mchekhov]

i need to see a trailer for this piece of magic already

[d4mi4n]

That. Looks. Brilliant. I mean seriously, total Burton mod, I'm kicking my day-to-day viewings with Sweeney Todd tonight, then Charlie (screw haters, I love it and Depp was brilliant as Willy), then Big Fish (probably my favorite post-2000 Burton).


Completely different character on this poster, posture and everything.


I'll have you on that couch, now.

[d4mi4n]

Movie magazine Empire has rated this summer's 20 biggest movies in its April issue, with industry experts predicting the box office takings of each. In a list which includes big-hitters such as The Dark Knight Rises, The Avengers and Men in Black 3, the new Dark Shadows feature film makes a respectable placing at number 12.

Predicting a $60 million opening weekend in the US, and a worldwide gross of $310 million, Empire's unnamed industry insider speculates that: "If this takes us to a Tim Burton world that's incredible, with Johnny Depp and vampires, could this be summer's big surprise?"

Warner Bros are keeping the promotional strategy for Dark Shadows under wraps for the time being, and despite the release date being less than 11 weeks away, the lack of a poster or teaser trailer has not gone unnoticed by fans and the media. All signs point to a short high-intensity campaign which, given the heavyweight competition of The Avengers only a week before Dark Shadows' May 11 debut, may be a wise approach.

Actress Helena Bonham Carter may have ruffled the feathers of Dark Shadows fans when she recently suggested that the film would be "impossible to sell", but there is some truth in her words. Compared to the relatively straightforward comic book heroes of The Avengers, Dark Shadows is a complex proposition to introduce to new audience, and requires delicate marketing. With its large ensemble cast, each with their own involved storylines, it's possible to sell the Dark Shadows story as anything from outright horror, to a gothic fairy tale about a loner vampire, or even a creepy Wes Anderson movie about a dysfunctional family. Any of those approaches could potentially be viable or appropriate, yet each would attract a different demographic.

With its high-calibre cast and the loyal fandom of Tim Burton and Johnny Depp, the stakes are high and the potential for Dark Shadows to connect with a mass audience hit is there. Marketing Dark Shadows has been a challenge that dates back to the show's original 1960s run, and the choices Warner Bros make in the coming weeks may prove very interesting indeed.

[d4mi4n]

[tykjen]

I can write an essay on Sparrow.

Two words: Keith Richards. Couldn't be made more simple.

[DoubleD]

Still no trailer?

[mchekhov]

I can write an essay on Sparrow.

Two words: Keith Richards. Couldn't be made more simple.

That only explains the vocal cadence. The physicality as an entirely different thing

[tykjen]

Two words: Keith Richards. Couldn't be made more simple.

That only explains the vocal cadence. The physicality as an entirely different thing

lol, not really. The physicality is what made Keith appear in Depp's characterization.
Have you really never seen any Rolling Stones documentaries?

[d4mi4n]

Still no trailer?

Two options:

a) post production problems, delay imminent (test screening will be held this week)
b) some weird marketing ploy, highly unlikely at this stage