Remember this trailer?
It basically shows the whole movie.
I am glad that I saw only the teaser and the first trailer.
Later Edit:
About the box office thing. The 45 mil it made it's actually above what was predicted. I am sure even WB knew that. I think, especially WB. They knew it being a R it won't have a big opening 1st weekend (relative to its budget). So they must have calculated it will make around what it actually made this last weekend.
The thing that gave them confidence (that showed in the promotion of this movie) was the test screenings. This movie was test screened. At first WB wasn't so sure about this movie, but the reactions at the test screenings were extremely good. They knew right there and then that if this movie gets good reviews (which it did) and will have word of mouth, they will make bussiness.
And this movie will have word of mouth. The drops will be no more than 45 %, and if it will be in the 30ish % territory (like Inception) it will kill. My prediction is that it will reach 130-150 mil in the US, and with 200+ international it will make its money back (2x or 2.5x its budget). I think the profit will be made on blurays, vod, netflix etc. As far as I can see it this movie needs to make its money in theatres. If it does, the sequel will come more easily. If not, WB will think twice but even then there is a chance for that.
The comparison is with Kingsman. It made 36 mil 1st weekend. The word of mouth made its presence in the 3rd weekend (the second it droped almost 50%). Made 127 mil. MM with 45 and maybe a drop lower than 45% in the second weekend (+ word of mouth the following weeks) it will reach at least 130 mil.
It basically shows the whole movie.
I am glad that I saw only the teaser and the first trailer.
Later Edit:
About the box office thing. The 45 mil it made it's actually above what was predicted. I am sure even WB knew that. I think, especially WB. They knew it being a R it won't have a big opening 1st weekend (relative to its budget). So they must have calculated it will make around what it actually made this last weekend.
The thing that gave them confidence (that showed in the promotion of this movie) was the test screenings. This movie was test screened. At first WB wasn't so sure about this movie, but the reactions at the test screenings were extremely good. They knew right there and then that if this movie gets good reviews (which it did) and will have word of mouth, they will make bussiness.
And this movie will have word of mouth. The drops will be no more than 45 %, and if it will be in the 30ish % territory (like Inception) it will kill. My prediction is that it will reach 130-150 mil in the US, and with 200+ international it will make its money back (2x or 2.5x its budget). I think the profit will be made on blurays, vod, netflix etc. As far as I can see it this movie needs to make its money in theatres. If it does, the sequel will come more easily. If not, WB will think twice but even then there is a chance for that.
The comparison is with Kingsman. It made 36 mil 1st weekend. The word of mouth made its presence in the 3rd weekend (the second it droped almost 50%). Made 127 mil. MM with 45 and maybe a drop lower than 45% in the second weekend (+ word of mouth the following weeks) it will reach at least 130 mil.
Last edited by JohnConstantine on May 19th, 2015, 5:55 pm, edited 2 times in total.