It's called TOTEM POLE:
Engaging in a popular summer custom, the Shawshank Indians gather before a successful Totem Pole and journey on a Visionception Quest of the Mind known as the NOITPECNI.
In English, the Shawshank word NOITPECNI roughly translates to "Dreamland-Drive-In".
Professors Frickinawesome and Icecream Deathbeam invite you to join them in a study of this strange cinemanomenon phenomenon.
We must go deeper.
Hope the thing gets printed, here's a look...
And here's where you can "peer into the Totem Pole's subconscious, where right is left and forward is backward and reverse is esrever and the top never stopped spinning."