The Dark Knight Rises Viral Campaign Expands

The Dark Knight Rises Viral Marketing

The viral marketing campaign for The Dark Knight Rises resurrected itself via the official website early this morning. On the website, a series of scanned documents from a police report on the anonymous vigilante known as the Batman seem to be leading fans on a hunt to find evidence of him. A list of previous “Batman sighting” locations have been listed on the website, which asks for citizens take photographic evidence at those locations and submit them via twitter using the hashtag #tdkr70202012 or by emailing [email protected].

At the end of police report, the site directs you to another website, tdkr07202012.com, which hints at our reward for sending in photographic evidence: frames/images from the upcoming trailer. And so the hunt begins! A new trailer awaits us with The Avengers on May 4th, and surely another poster is lurking in the shadows. The adventure until then seems like it just got a whole lot more interesting. Head over to the official website to see it all for yourself, and to see if there are any “sighting” locations close to you!

by Teddy Blass
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