Last week some of our sharp-eyed forum members discovered that the Inception movie website, www.inceptionmovie.com, had begun changing. Since the site’s inception (ha) in August, there was a spinning top, much like the shot from the first teaser. Last week, the spinning top had begun slowing down. Each day, there was a drop in the speed of the spinning and it began wobbling more and more. On December 15th, it stopped. Inception’s viral marketing campaign had officially launched.
Clicking on the motionless top redirects you to: www.yourmindisthesceneofthecrime.com. Warner Bros. obtained this domain name on October 30, 2009.
This is “Mind Crime,” a maze game where the player can select a starting and ending position on a grid and then draw a solution path to connect the two. When the path is complete, selecting the “Play” button will start the game after creating more maze paths and dead ends. Your maze paths (initially drawn on paper) is converted into downtown city-streets. Once the games starts, you’re able to control your character and navigate through this maze city. Along the way, you’ll find that there are other people wondering about the city with green circles drawn around them. You’ll soon learn dislike these people. Once your character steps into a green circle, a siren sound is heard, the circle turns yellow, your health beings to drop, and that person starts chasing you. If you get too close to them, the circle turns to red. Avoid these bad guys, people.
If you’re unlucky enough to lose, the game turns into something resembling “I Am Legend” and a bunch of these bad guys come from out of nowhere and begin piling on top of you. If you are able to win, you’ll see a safe unlock and reveal a manila folder labeled “confidential.” Inside is the first Inception poster.
Let’s talk about www.yourmindisthesceneofthecrime.com for a bit. The website, obviously named after the film’s tagline: “your mind is the scene of the crime,” displays four boxes (shown below). The leftmost one is the only one light up or activated. It seems like the Inception viral marketing campaign will include the rest of these boxes as well with the possibility of either more games like this one or something else…
Mind Crime also has a Facebook page. We suggest you become a fan of this page, as well as, the Nolan Fans Facebook page if you haven’t already.
on December 21, 2009 at 12:35 pm
[...] This post was mentioned on Twitter by Nolan Fans, binta miles. binta miles said: Inception's Viral Marketing Campaign Begins! http://bit.ly/7qs1hm (via @NolanFans) [...]
on December 21, 2009 at 1:24 pm
Just finished playing a maze that my friend sent me. The poster in that maze looks like a new poster. So I tried playing the game off the website and found that the posters we different. So there is a new something in the mazes that are published and played over facebook.
on December 21, 2009 at 1:30 pm
I’m hoping the next one will be released on Christmas day, a new viral for the trailer.
on December 21, 2009 at 1:34 pm
You think they will release the 2nd trailer before Xmas day online?
on December 21, 2009 at 1:42 pm
Played another friends maze on facebook. This is a new poster (it’s a city one, not Leo.) It’s pretty cool. Have your friend send you a maze and play it. You will see it in the safe.
on December 21, 2009 at 2:02 pm
Also, you can zoom in and out of the city maze using your scroll wheel on the mouse or hitting space bar will zoom out all the way.
on December 21, 2009 at 2:13 pm
Can you take a screenshot of it Tate and post it here?
on December 21, 2009 at 2:26 pm
I’ve just posted one in the forum
on December 21, 2009 at 2:27 pm
My computer wont let me. You can’t copy poster either. You just need to play the game I guess. It is pretty cool…
on December 21, 2009 at 2:42 pm
Cool, thanks apw.
on December 21, 2009 at 3:53 pm
I like mind crime.
on December 21, 2009 at 8:43 pm
[...] it was revealed via Warner Bros.’ viral websites, it has to be legit. The good people over at NolanFans.com have a theory on how the Inception viral campaign will continue with Mind Crime. On the Mind Crime [...]
on January 4, 2010 at 9:57 pm
[...] comes out, we’ve found a little easter egg in Inception’s first viral marketing game, Mind Crime. It seems like a few of our forum members have found this almost simultaneously. One of our [...]
on April 22, 2010 at 9:10 pm
[...] used Stage 2 of the Inception Mind Crime viral game to launch new material. This was unlike Stage 1, if you recall, where we uncovered the first and second Inception posters from this [...]
on June 1, 2010 at 8:44 pm
[...] creative minds behind Inception’s Mind Crime game and the PASIV Device Manual have churned out what seems to be another leg of Inception’s [...]